The State of Oregon is known as The Beaver State. The beaver is the official state animal of Oregon, and it appears on the state flag. Oregon State is the only Division I Athletics program in the country with the beaver as its mascot, making this a point of distinction for our athletic teams.
The beaver logo is concise and iconic, with no extraneous elements. The mark is strong, innovative and tenacious, accurately reflecting the spirit of Oregon State University Athletics and expressing our position with purpose and conviction.
The shape of the logo is deliberate and fast, capitalizing on the unique shape of the animal's head. Careful consideration was given to the unique elements of the beaver, such as its powerful, iconic teeth, and its smoothly swept back fur coat.
PRIMARY COLORS (Orange and Black)
The colors we choose-as well as how those colors are combined with other design elements-work together to create a unique and compelling set of brand expressions. A consistent Oregon State color palette allows for instant team identification.
The official colors for Oregon State University Athletics remain Orange and Black. Orange elicits a strong emotional response, symbolizing rejuvenation and enthusiasm. The color black is authoritative and powerful.
SECONDARY COLOR (Metallic Bronze)
A metallic bronze secondary color has been introduced as a nod to the importance of forestry in Oregon's history. Symbolically, bronze represents strength and integrity, and draws inspiration from the well-used machinery utilized throughout the timber industry. The addition of bronze brings depth to the existing Oregon State color palette, and is reserved for limited use only.
CUSTOM DISPLAY TYPEPFACE and NUMERAL SET (Beaver Bold)
To assist in creating a consistent look for a wide variety of athletic communications, a custom display typeface and numeral set has been designed as an enhancement to the overall identity.
Strong block typography is an essential component of the Oregon State Athletics heritage. It speaks to the no-nonsense, hard-working nature of student-athletes, coaches and fans. It is honest, stable and imposing.
WORDMARKS (Oregon State, Beavers)
The wordmarks are bold graphic treatments that create a clear, consistent and visually memorable identity. The Oregon State and Beavers wordmarks capture the essence of the Athletics brand.
The wordmarks work closely in support of the primary identity, and a traditional collegiate lettering style inspires these unique letterforms. These elements create a powerful, exclusive look that distinguishes the wordmarks from other institutions.
The Beavers script was designed as a nod to the heritage of Oregon State Athletics. Inspired by the fluid stroke of handwriting, the script is a modern rendition of a classic look. The varied width of the lettering creates movement in the script, drawing the viewer's eye through the mark.
Historically, tartan prints have been worn in battle for hundreds of years. A custom tartan print has been designed to represent the Oregon State Beavers and enrich the overall identity package. The notches in the thick lines reference how beavers use their sharp front teeth to cut down trees, and the white pin stripes are comprised of the Oregon State and Beavers wordmarks. The tartan is reserved for limited use only.