Primary Identity - Beaver Logo - The refined Beaver logo serves as the primary representation of the brand, and is used as the main identifying device for Oregon State Athletics. The new mark is a contemporary evolution and supports the goal of respecting the past while representing the future.
Secondary Identity - Typography and Wordmarks - The block typography has been a fundamental part of OSU's athletic heritage and speaks to the no-nonsense, hard-working nature of the Oregon State athletes, coaches and fans. It is honest, strong, imposing - the perfect foundation for the future of Oregon State Athletics typography.
Colors - The official colors for Oregon State University Athletics remain Orange and Black. Metallic bronze has been introduced representing strength, integrity and inspiration. The addition of bronze brings depth to the existing Oregon State color palette and is reserved for limited use only.
Tartan Print - A custom tartan print has been designed to represent the Oregon State Beavers and enrich the overall identity package. The notches in the thick lines reference how beavers use their sharp front teeth to cut down trees, and the white pinstripes are comprised of the Oregon State and Beavers wordmarks. The tartan is reserved for limited use only.