Sara Elcano Promoted to Associate A.D.
January 27, 2017 | Men's Basketball
Oregon State University Interim Director of Athletics/Senior Woman Administrator Marianne Vydra announced Friday the promotion of Sara Elcano to associate athletic director for fan engagement and revenue generation.
Elcano is responsible for the strategic plan and execution of the marketing, fan engagement and ticket units. Specifically, she will lead revenue generation, brand management, marketing and fan experience.Â
"Sara has done an incredible job since her arrival at Oregon State and is well respected by her peers across the country and coworkers," Vydra said. "She's an innovator, a great teammate and has tremendous passion for everything she sets her mind to. I'm excited to broaden Sara's scope of responsibility so she can make an even greater impact in the growth of Beaver Athletics."
Elcano has spent the last two years as the Beavers' assistant athletic director for marketing after serving two years as the director of marketing and promotions. Â Elcano initially arrived at OSU in December of 2010 as the assistant director for athletic operations, a position she held through March of 2013.
She began her professional career in May of 2007 as an assistant athletics communications director at Willamette University in Salem, Ore.  While at Willamette, she also served briefly as the  senior woman administrator for the 2008-09 academic year, and as both an assistant coach and interim head coach for the Bearcats' women's basketball team from March 2007 through May 2010.
The Rainier, Ore., native is a 2007 graduate of Willamette, where she was a basketball student-athlete, with a bachelor's degree in history and in 2009 earned a master's degree in sports administration and leadership from Seattle University. Â
Oregon State is actively seeking candidates to fill the position of assistant athletic director for marketing at jobs.oregonstate.edu/employment-opportunities-osu
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Elcano is responsible for the strategic plan and execution of the marketing, fan engagement and ticket units. Specifically, she will lead revenue generation, brand management, marketing and fan experience.Â
"Sara has done an incredible job since her arrival at Oregon State and is well respected by her peers across the country and coworkers," Vydra said. "She's an innovator, a great teammate and has tremendous passion for everything she sets her mind to. I'm excited to broaden Sara's scope of responsibility so she can make an even greater impact in the growth of Beaver Athletics."
Elcano has spent the last two years as the Beavers' assistant athletic director for marketing after serving two years as the director of marketing and promotions. Â Elcano initially arrived at OSU in December of 2010 as the assistant director for athletic operations, a position she held through March of 2013.
She began her professional career in May of 2007 as an assistant athletics communications director at Willamette University in Salem, Ore.  While at Willamette, she also served briefly as the  senior woman administrator for the 2008-09 academic year, and as both an assistant coach and interim head coach for the Bearcats' women's basketball team from March 2007 through May 2010.
The Rainier, Ore., native is a 2007 graduate of Willamette, where she was a basketball student-athlete, with a bachelor's degree in history and in 2009 earned a master's degree in sports administration and leadership from Seattle University. Â
Oregon State is actively seeking candidates to fill the position of assistant athletic director for marketing at jobs.oregonstate.edu/employment-opportunities-osu
Â
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