Houghtaling To Lead OSU's Ideation Team
CORVALLIS, Ore. - Russell Houghtaling has been appointed to lead Oregon State’s newly created Ideation team, University Vice President/Director of Athletics Todd Stansbury announced on Tuesday.
The Ideation team, the first of its kind at the college athletics level, will be an innovative and ambitious in-house creative ad agency for Oregon State Athletics. Its charge will be to improve and increase awareness about the Oregon State brand, its teams, student-athletes and coaches as well as Beaver Nation.
"From my perspective, there is no better place to live in America than Corvallis, and no athletic department so poised for ascent as Oregon State," Houghtaling said. "I look forward to presenting to the nation what we already know – it is a special place and it is a special time to be a Beaver."
Houghtaling, holding the position of associate athletic director, is tasked with spearheading and managing the Ideation team. The team will aggressively market Oregon State to fans and recruits across the nation through work in social media, graphic design, video and digital media.
“I'm elated to have Russ join our team at Oregon State”, OSU Deputy Athletic Director for External Operations Zack Lassiter said. “His thought leadership and creativity in the digital space will enhance our ability to share the many great things our student athletes are accomplishing on and off the field of play. Russ fits the core values of our department and there is no doubt in my mind he will make us better.”
Houghtaling arrives at OSU after spending the last three years as the director of digital media for athletics at the University of Oklahoma. From 2011-2013 he was the manager of internet services for athletics at the University of Washington, from 2007-11 he served as assistant director of athletic media relations at Northern Illinois University, and during the 2006-07 academic year as a media relations intern at Western Illinois University.
He graduated cum laude from Washington State University in 2006 with a bachelor’s degree in public relations and a minor is sports management.