Oregon State University Director of Athletics Bob De Carolis announced today that Mark Massari has been named Deputy Athletics Director. Massari returns to OSU for his second tenure after serving the past six years as Director of Athletics at the University of California, Santa Barbara (UCSB). In his new position he will oversee external affairs, strategic planning, business and fan development efforts, and will serve as the department’s chief marketing and revenue officer. In his senior leadership position he will supervise several sports.
“We are fortunate to have an individual as experienced as Mark return to our campus,” De Carolis said. “He brings a wealth of knowledge to our program that will help us expand our external operations. His knowledge of our University and athletics program is also an added plus as we continue to engage Beaver Nation for future years.”
Massari served several roles at Oregon State prior to leaving for UCSB. From 2006-08 he was the Senior Associate Athletic Director for External Affairs, where he was involved in a $115 million capital campaign that included the “Raising Reser” football facility expansions, the construction of the Sports Performance Center and upgrades to Gill Coliseum and Goss Stadium at Coleman Field. From 2002-06 he served as the general manager for Beaver Sports Properties, a division of Learfield Sports.
While at UCSB, Massari led 20 Division I teams, 500 student-athletes and 100 staff for the Big West Conference program. The Gauchos had many highlights during his tenure, including posting an 85 percent student-athlete graduation rate – second highest in the University of California system, and competing in 18 NCAA postseason championships.
He created a first ever donor charitable program resulting in record giving years including the first $1 million dollar gift to a women’s program (basketball) and the single largest gift to athletics ($2 million for scholarships) in university history. He also established the Walk of Champions capital project campaign which resulted in major renovations to several athletics facilities. He also made several promising coaching hires including former Beaver All-American and OSU alum Andrew Checketts, who guided baseball to its highest national ranking in 30 years and the program's first NCAA Regional appearance in 12 seasons.
“I am incredibly thankful for this opportunity and I look forward to serving President (Ed) Ray, Bob (De Carolis), the OSU community, and the coaches, staff and student-athletes.” Massari said. “My mission is to grow our programs with energy and enthusiasm with a high spirit of collaboration. We will be fan-first in our approach and open to new ways to build our base while always representing the values and traditions Beaver Nation cherishes in our University and athletics programs.”
Massari, who is a member of several professional organizations including the National Association of Collegiate Directors of Athletics, began his administrative career in 1995 as the Director for Marketing and Sales at the University of Miami (Fla). Prior to the Hurricanes, he directed broadcast sales, marketing and affiliates for the NFL’s San Francisco 49ers and its rights holders for three years prior to his initial start at OSU.
The native of Napa, Calif., and former student-athlete played football at Sacramento State University earning a bachelor’s degree in history. He later earned a master’s degree in sports leadership from Duquesne University.
He and his wife Kimberly have a daughter Madeline and son Joseph, both born in Corvallis.